Pepsi Distributor Bigfoot Beverages Looks to Compete in the Oregon Craft Beer Market

9/20/2012 12:00 AM

Word has spread in the Oregon distribution scene that a Pepsi-Cola distributor of Eugene/Bend/coastal areas is getting into beer seeking to provide an alternative to distributor Odom and Point Blank and Columbia. Bigfoot Beverages moves 6.5 million cases per year of soft drinks and other non-alcoholic beverages, so it is safe to say that they know the distribution game. Now with the first two craft breweries added to their portfolio – Springfield, OR’s Hop Valley Brewing and Vail Valley, CO’s Crazy Mountain Brewing – Bigfoot looks to learn the nuances of beer.