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Where it All Began
In 1947 Lewis Fullerton opened Fullerton Beverage in Roseburg. As the ‘Pepsi Generation’ was coming of age, Fullerton’s son-in-law Doug LeFevre joined the family business, continuing to build a foundation in the local community. Then, in 1969, William Moore purchased Pepsi Cola Bottling Company of Bend where his sons Pete and Craig Moore led the business serving communities throughout Central Oregon.
The Moore & LeFevre Families Joined Together
In 1988, the families purchased Willamette Beverage Company locations in Eugene, Coos Bay and Newport with PepsiCo as a minority partner. Their shared values in community involvement, customer service, and commitment to their teams fueled their partnership to grow their local businesses.
Over the Next 20 Years
As the industry grew, the opportunity to invest in complimentary businesses with vending and coffee expanded the landscape for future generations. Our dedication to long-lasting business partnerships, meeting consumer trends and having a little fun paved the way for what was to come.
The New Generation
Holding true to family values and traditions the new generation drove the business through brand development, innovation and efficiency. The shift in consumer trends pushed our mindset to be restless, forward thinking and to grow our portfolio beyond our original footprint. The craft beer movement provided tremendous opportunity to pair local craft with local distribution. As a result the need for a new identity emerged and Bigfoot Beverages was born.
Our Commitment Today
To lead the industry by being unmatched as a trusted local partner, with the best team, having the strongest portfolio of products, consistent service and execution, while giving back to the communities we serve.
Where it All Began
In 1947 Lewis Fullerton opened Fullerton Beverage in Roseburg. As the ‘Pepsi Generation’ was coming of age, Fullerton’s son-in-law Doug LeFevre joined the family business, continuing to build a foundation in the local community. Then, in 1969, William Moore purchased Pepsi Cola Bottling Company of Bend where his sons Pete and Craig Moore led the business serving communities throughout Central Oregon.
The Moore & LeFevre Families Joined Together
In 1988, the families purchased Willamette Beverage Company locations in Eugene, Coos Bay and Newport with PepsiCo as a minority partner. Their shared values in community involvement, customer service, and commitment to their teams fueled their partnership to grow their local businesses.
Over the Next 20 Years
As the industry grew, the opportunity to invest in complimentary businesses with vending and coffee expanded the landscape for future generations. Our dedication to long-lasting business partnerships, meeting consumer trends and having a little fun paved the way for what was to come.
The New Generation
Holding true to family values and traditions the new generation drove the business through brand development, innovation and efficiency. The shift in consumer trends pushed our mindset to be restless, forward thinking and to grow our portfolio beyond our original footprint. The craft beer movement provided tremendous opportunity to pair local craft with local distribution. As a result the need for a new identity emerged and Bigfoot Beverages was born.
Our Commitment Today
To lead the industry by being unmatched as a trusted local partner, with the best team, having the strongest portfolio of products, consistent service and execution, while giving back to the communities we serve.
“It’s about creating an environment with purpose that encourages innovation and growth through commitment to our team, our customer, our consumer, our community. It’s about knowing what to expect of Bigfoot Beverages.”
BIGFOOT VALUES
Our Customers
We believe in creating long-lasting partnerships that are built on dedication to customer service, consistent communication and helping our customers succeed. We don’t believe in stopping there because going the extra mile matters.
Our Team
We believe in building a team where your uniqueness is encouraged and appreciated. To us, a successful team takes open communication, respect, inclusiveness and trust. It’s about caring and supporting one another to move toward a common goal.
Our Community
We believe in leaving a place better than you found it. By reinvesting in our local communities we are doing our part to build a sustainable, growing and thriving environment for people to live, work and play.
Our Consumer
We believe in providing a portfolio of category leading brands that keep pace with trends and change, while staying true to our roots with brands you’ve grown to love.
